Author name: Melodie Murphy

France becomes first country to implement Digimarc’s plastics recycling platform

France, selected by the HolyGrail initiative leadership team, will become the first country-wide implementation of Digimarc Recycle. Digimarc Recycle allows brand owners to digitize products and packaging, enabling a direct communication channel with consumers. When the digitized item is scanned with a Smartphone, consumers can see recycling instructions and sustainability content of the item.

The Plastics Industry Association highlights Amcor’s operation in new Recycling is Real video

The Plastics Industry Association (PLASTICS) has unveiled a new video as part of its Recycling is Real advocacy campaign that is dedicated to promoting and defending plastic recycling in America. This new video highlights the efforts taking place at Amcor’s facility in Wytheville, Virginia, to ensure that bottles made from polyethylene terephthalate, or PET, are …

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Canada Plastics Pact’s five-year roadmap looks to drive a circular economy for flexible plastics

Over 95 companies, governments, institutions, and NGOs that are part of the Canada Plastics Pact (CPP) have released an ambitious five-year action plan (2023 to 2027) focused on addressing the challenges and opportunities associated with flexible plastic packaging in Canada. The roadmap has a clear objective of transitioning the industry towards a circular packaging ecosystem. 

How utilizing AI can change how we think about plastics recycling

Behind the walls of recycling facilities across the U.S., a sea of materials moves through hands and machines working hard to get them to the end of the line – and the beginning of their next life. A critical balance of manual labour and automation enables the sorting and recovery of these materials in a …

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PLASTICS expands Operation Clean Sweep to help reduce plastic resin pollution

The Plastics Industry Association (PLASTICS) and the American Chemistry Council (ACC) have launched Operation Clean Sweep (OCS) Blue Verification, a new program designed to further the plastics industry’s goal of keeping plastic in use and out of the environment. The launch of OCS Blue Verification brings a new level of rigour and transparency to the …

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